Authentic Japan in Joetsu & Myoko
Our carefully crafted tours reveal the hidden gems of Joetsu and Myoko, where traditions and culture thrive alongside mountain landscapes. From snow-capped peaks to traditional farming villages, experience the authentic heart of rural Japan through unique adventures you won't find anywhere else.
Join us for intimate encounters with locals, taste farm-fresh cuisine and explore pristine wilderness trails from the sea to mountains. Each tour is designed to connect you deeply with the culture, nature, and warm hospitality that makes this corner of Japan truly extraordinary.
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About rural escapes
Rural Escapes was founded on a simple idea: while millions visit Japan each year, few experience the country’s rich rural life. We set out to change that by creating immersive journeys into the mountains, family farms, and cultural traditions of Joetsu, Myoko, and Niigata. Our mission is to foster meaningful connections between travelers and local communities—whether it’s sharing a meal with a farming family or joining a centuries-old village festival. For those seeking an authentic Japan beyond the tourist trails, we invite you to discover the beauty and warmth of rural Japan with us.
